New feature helps visual merchandisers and space planners transform static planograms into mobile, interactive store guides
BOSTON – (October 2, 2018) – One Door, the leading provider of cloud-based visual merchandising software, today introduced Planogram Connector for its Merchandising Cloud application. With this new feature, visual merchandisers and retail space planners can seamlessly incorporate data from their legacy planogramming applications into the mobile-optimized, interactive plans shared with stores via Merchandising Cloud. The results are higher store engagement around visual merchandising standards, higher levels of store compliance and higher sales.
According to One Door’s recent survey of 200 retail and store operations leaders, 82 percent of stores are still receiving planograms as static documents (PDFs or image file) and store teams sift through an average of 41,600 printed planogram pages per year. Planogram Connector and Merchandising Cloud completely transform the store experience. Instead of static, one-size-fits-all planograms, stores get a digital, interactive, guided experience, and see only the information relevant to their unique layout and marketing attributes.
Given that store teams at a large retailer can spend up to a combined 86,000 hours per week on store merchandising, improving store merchandising efficiency can have a significant impact on financial performance. Additionally, since retailers and their partners spend millions on promotional and product placements to drive sales improvement, ensuring that merchandising resets and promotions are executed accurately is a top retail priority.
“As retailers look to make changes to their displays more often, visual merchandisers, space planners, and promotions teams must communicate and collaborate more effectively with their store teams,” said Tom Erskine, CMO and SVP of Product, One Door. “Many major retailers tightly align their assortment and space planning processes at headquarters, but struggle with getting the right products and promotions displayed in stores. Using Merchandising Cloud and the Planogram Connector, visual merchandisers and space planners can improve store communication and execution without changing their current planogramming process.”