NRF, Best Buy, and the New Digital Merchandising Playbook

NRF, Best Buy, and the New Digital Merchandising Playbook

By Tom Erskine, CMO and SVP, Product, One Door Having been to more Trade Shows than I care to admit I’ve learned you can tell a lot about an industry by show attendance, and shows are busiest when the game is changing fastest. Enterprise computing is a massive...

Retail Merchandiser: Big Data

Gone are the days of traditional one-size-fits-all planograms. Today’s best merchandisers are taking advantage of the unique plan they create for each store to automate and guide associates through the visual merchandising process….
James Damore Got It Wrong – But So Did Google

James Damore Got It Wrong – But So Did Google

By Tom Erskine, CMO and SVP, Product, One Door James Damores misguided Google manifesto last summer and the recent revelations about brogrammer culture have re-energized the conversation about how to get more women in STEM. Thats why its so cool to see my One Door...
Amazon Makes a Bet on Brick-and-Mortar

Amazon Makes a Bet on Brick-and-Mortar

By Tom Erskine, CMO and SVP, Product, One Door June has been a busy month for Jeff Bezos. In its ongoing quest to offer one-stop shopping, Amazon announced its acquisition of Whole Foods for $13.7 billion. Brick-and-mortar is not entirely new to Amazon – the...