With the introduction of 5G technology and IoT, telecom stores must evolve from places where customers buy phones to “theaters of the future” where customers can experience a wide array of new connected products and services. Creating these new in-store experiences requires agility, attention to detail, and a new, digital, approach to visual merchandising. Today leading telecoms such as O2, Vodafone, and T-Mobile rely on One Door and our Our platform application to rapidly create new merchandising plans, provide stores with interactive, step-by-step instructions, and confirm merchandising compliance in real-time.