Eyemart Express Selects One Door to Streamline Visual Merchandising

BOSTON – (July 22, 2020) – One Door, the leading provider of cloud-based visual merchandising software, announced a new agreement with the national optical retailer, Eyemart Express.

Eyemart Express will implement One Door’s platform to create and execute merchandising plans that reflect the changing needs of its customers. It will also support the various store footprints that exist across the chain and improve brand consistency across all stores.

“With a selection of over 2,000 high-quality frames that can be made into prescription eyewear the same day, our goal as a value optical chain is to make eyewear accessible and convenient for more communities,” said Paula Puleo Blomquist, former Chief Customer Officer at Eyemart Express.

“Doing this requires that we transform our merchandising processes, accelerate our ability to match store selections to local needs, and communicate more effectively with store teams.

[One Door] will help us automate our current, manual planning process and give stores the clear, tailored, guidance they need to deliver a unique, superior customer experience.”

One Door is a cloud-based platform that transforms how retailers plan, execute, and analyze their in-store merchandising.

Instead of static planograms, One Door’s platform delivers a mobile-first guided and interactive experience tailored to each user in each location.

Additionally, the platform uses AI-based computer vision and analytics to give retailers real-time visibility into every store.

“To succeed in today’s rapidly changing retail market, innovative retailers, like Eyemart Express, are recognizing the need to invest in new, digital capabilities,” said Tom Erskine, CEO of One Door.

“We’re excited to work with them to transform and accelerate their merchandise planning, and digitally enable their stores to be a high-quality, one-stop shop for all consumer eyewear needs.”