One Door Visual Merchandising Blog
Just a Brick and Mortar Store Living in a Digital World
Omnichannel retail is a powerful strategy for retailers to combine what customers see online with how they experience shopping in-store. Omnichannel retailing is all about creating a unified and cohesive shopping journey across online, mobile, and brick-and-mortar...
Is your Planogram Stuck in the 1970s?
Visual merchandising has always had the same goal: strategically promote products, drive revenue, and create a unique store experience. However, the role and execution have drastically changed in the last 50 years. Visual merchandisers need to adapt to the...
Shaping Store Displays from Customer Analytics
Understanding the unique preferences and behaviors of local customers is crucial for creating impactful visual merchandising strategies. There is no one-size-fits-all merchandising. Data-driven insights have emerged as a game-changer, empowering visual merchandisers...
From Culture to Commerce: Creating Local Strategies with One Workflow
Recognizing and embracing diversity through localized nuances is essential for retail stores to thrive, especially in such a globalized industry. For visual merchandisers, understanding and incorporating local culture into their strategies can make a significant...
No, AI is not Taking over Visual Merchandising Jobs
Delivering personalized experiences to customers has become essential for driving revenue and creating a lasting impact. With advancements in artificial intelligence and visual merchandising technology, retailers now have the tools to empower their visual...
Using the Power of Presentation to be Customers’ Number One Choice
Customers have countless options in choosing where they want to shop. That’s where the power of personalization comes into play, and visual merchandisers have the ability to make lasting impressions on customers to drive sales and increase brand loyalty. Retail...
The Retail Tech Stack Needed for Success
The retail industry is constantly evolving, and technology is at the forefront of this innovation. From mobile apps like Shopkick and Ibotta to visual merchandising platforms like One Door, retailers are leveraging technology to create more engaging and personalized...
Leveraging Retail Technology Tools to Optimize Sustainability in Visual Merchandising
Sustainability in both environmental and operational efficiency has become a key factor for retailers to consider in their day to practice. The main driver for visual merchandisers are creating environmentally friendly stores, but also driving customers to feel good...
Leveraging Retail Analytics to Better Understand Customer Behavior
In the dynamic world of retail, staying ahead of the competition requires more than just intuition and experience. As a visual merchandiser, you play a crucial role in creating captivating in-store experiences in order to drive sales. Retail analytics plays an...
The Power of Visual Merchandising Software for In-Store Compliance
In-store compliance has a powerful impact on sales. It is one of the most effective ways to make for a meaningful customer experience and impactful revenue driver. However, it can be incredibly challenging for visual merchandisers to establish efficient processes to...
Is Brand Building the Path to Retail Success?
In today's fiercely competitive retail landscape, brand building has emerged as a critical strategy for retailers aiming to establish themselves as industry leaders. In a recently published article, Coresight Research, a global data-driven research and advisory...
A single pane of glass for in-store teams
September 27, 2022
In our press release last week announcing our relationship with Movista we talked about a “single pane of glass” for store teams. Here’s a little more about what we mean.Today, roughly 50% of all planned labor in a store is related to merchandising and promotions. This is ‘knowledge work’, and doing it right means that team members generally have to pull…
Romancing the in-store experience
July 10, 2022
With the pandemic finally waning, consumers are flocking back to brick-and-mortar stores, at higher rates than analysts predicted. While eCommerce sales remain strong, it’s clear that customers crave the advantages of the in-store experience: the chance to see, feel and try on products, personal assistance from knowledgeable salespeople, and an aesthetically pleasing store…
Omnichannel shoppers and store fulfillment put new pressure on aging space planning systems
June 01, 2022
NOW is the retail renaissance in Space Planning. And just like the renaissance of the 14th century revolutionized science and art… There will be a tremendous difference between the before and after for the science and the art of space planning. Flora Delaney, President of Delaney Consulting says her phone has been ringing off the hook since…
Thriving in the Face of Change: 3 Big Takeaways for Retailers
March 10, 2022
If you’re a retailer, you know that the role of the physical store has changed more in the past two years than it did over the previous fifteen. While the major upheavals of the pandemic may be winding down, the pace of change in retail is likely to keep accelerating. At last month’s NRF conference, One Door sat down with three retail thought leaders to talk about what kind of changes retailers…
The double role of the shelf: what it means for your stores and space management systems
February 16, 2022
The shelf isn’t what it used to be. You can probably guess why: the pandemic, professional shoppers, supply chain, changing shopping habits, new shopper expectations, the great resignation—all the buzzwords. The question is, what is the new role of the shelf, and how does it affect…
3 Actions retailers must take to improve merchandising agility in 2022
December 21, 2021
Shoppers have returned to brick-and-mortar stores, but the competition with eCommerce is still fierce. More than ever, retailers need to make sure they’re delivering an exceptional shopping experience, both for customers browsing the aisles and for those picking up in store after ordering online (BOPIS). To do it, they need to….
As stores evolve, visual merchandising needs a refresh.
October 13, 2021
Retail is merchandising. No matter the medium, the blend of art and science that is uniquely crafted for every individual brand has always been at the heart of great retailing. How much art vs how much of science has always been driven by brand purpose, who you are and what you sell. These made up the core elements of your store and defined the principles by how your team sells. Up until…
Are you giving your merchandising software the “care and feeding” it needs to pay off?
September 02, 2021
Data from recent research shows that most retailers have merchandising software. And yet the upheavals caused by the pandemic, from supply chain disruptions to labor cost issues to skyrocketing online buying and new shopping patterns like BOPIS and curbside…
The dog ate my planogram: why old school merchandising doesn’t work for specialty goods
July 07, 2021
When it comes to specialty goods, whether it’s pet supplies, baby products, sporting goods, housewares or beyond, understanding your customers is critical. They’re looking to you for products that fulfill specialized needs that reflect their passions …
Why well-executed merchandising is priceless for luxury brands
May 18, 2021
Imagine this: A consumer sees a high-end designer leather bag on the arm of her favorite Instagram celebrity and falls in love. She does some online research, then heads to the brand’s retail location, looking forward to a premium shopping experience. But when she gets there, the store feels cluttered and she wonders for …
Why its time to retire the paper planogram
April 27, 2021
Planograms have been the standard approach to planning merchandising for decades. But as more and more retailers are discovering, planograms just aren’t up to the realities of merchandising today: more frequent store resets and promotions, store teams stretched thin, and HQ investments in big data tools to drive…
With cloud and mobile, retailers can finally see what’s happening on every shelf
January 05, 2021
If you want to understand just how outdated many of today’s merchandising execution tools and processes are, consider this: the planogram was invented by Kmart in 1970 and remains the industry standard for communicating product plans to stores.Now consider how much merchandising has changed in the last 50…
Putting the “visual” back in visual merchandising – VI: curation and the bridge between digital and brick-and-mortar
November 3, 2020
For Part VI of our discussion, “Putting the ‘Visual’ Back in Visual Merchandising,” we continue chatting with Michael Abata. Michael is a thought leader and cultural and consumer futurist…
Putting the “visual” back in visual merchandising – V: a consumer futurist’s take on virtual reality and the speed of change in retail today
October 15 2020
In our press release last week announcing our relationship with Movista we talked about a “single pane of glass” for store teams. Here’s a little more about what we mean.Today, roughly…