One Door Visual Merchandising Blog

Why well-executed merchandising is priceless for luxury brands

Why well-executed merchandising is priceless for luxury brands

May 18, 2021

Imagine this: A consumer sees a high-end designer leather bag on the arm of her favorite Instagram celebrity and falls in love. She does some online research, then heads to the brand’s retail location, looking forward to a premium shopping experience. But when she gets there, the store feels cluttered and she wonders for …

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Why its time to retire the paper planogram

Why its time to retire the paper planogram

April 27, 2021

Planograms have been the standard approach to planning merchandising for decades. But as more and more retailers are discovering, planograms just aren’t up to the realities of merchandising today: more frequent store resets and promotions, store teams stretched thin, and HQ investments in big data tools to drive…

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Merchandising Strategies for the New Normal

Merchandising Strategies for the New Normal

October 14, 2020

The following is a recap of the One Door’s on-demand webinar: Merchandising Strategies for the “New Normal” available here.

This has been one of the most disruptive years for retail in living memory. COVID-19 has fundamentally changed consumer behaviors and has forced retailers to respond rapidly to today’s market while adapting new merchandising…

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4 Ways COVID-19 will change grocery merchandising

4 Ways COVID-19 will change grocery merchandising

September 11, 2020

Grocers have adapted with lightning speed to the new challenges of the pandemic. Supply chain upheaval, new fulfillment models, social distancing requirements and compliance issues are just a few of the obstacles that have emerged since March. Out of the public eye, visual merchandising and space planning processes were significantly…

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7 Things to consider when it’s time to reopen stores

7 Things to consider when it’s time to reopen stores

April 07, 2020

How do retailers bring their stores back online after being closed for weeks or months? How does HQ bring their field teams up to speed quickly with the latest promotions, floorsets and marketing campaigns? Most importantly, how does HQ ensure that store teams feel supported, safe and cared for? Working across different types of retail…

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Putting the “visual” back in visual merchandising – II: the power of visual merchandising

Putting the “visual” back in visual merchandising – II: the power of visual merchandising

March 31, 2020

For Part II of our discussion, “Putting the ‘Visual’ Back in Visual Merchandising” we are chatting with Kristin Lauer. Kristin is a seasoned expert in visual merchandising with over 25 years of experience. She began her career at Filene’s, Bloomingdale’s and Barneys – where she worked under design icon Simon Doonan – and later opened her own studio, Blue Potato …

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Putting the “Visual” Back in Visual Merchandising

Putting the “Visual” Back in Visual Merchandising

March 12, 2020

After participating in One Door’s Big Ideas Session at NRF this past January, I walked off stage thinking about all of the technology (heat maps, display engagement stats, traffic counters etc.) that retailers are using to plan in-store merchandising, but I recognized a gap in the process. Retailers aren’t using technology to help today’s retail associates execute planograms….

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Turn your retail store associates Into merchandising rockstars

Turn your retail store associates Into merchandising rockstars

February 21, 2020

In a perfect world, every shelf in your store would be merchandised flawlessly and your team of sales associates would spend their workday interacting with customers and selling products. But in today’s fast-paced retail climate, chances are that your team is losing several hours a day on unnecessary tasks like fixing mistakes on resets….

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Gartner’s 3 critical ways space planning software must change

Gartner’s 3 critical ways space planning software must change

December 11, 2019

When research firm Gartner published its market guide on space planning this year, it made one thing clear: retailers who put off digital transformation of their space planning processes risk losing sales. After all, stores face increasingly tough competition from online shopping which offers unlimited options, personalized customer journeys, and represented more than half of all retail growth in 2018. “Left unchecked…

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Space management automation to the rescue

Space management automation to the rescue

December 09, 2019

As a space planner, your goal is to get the right product in the right store at the right time. Maximizing every square foot of retail space with localized assortments is your mantra. Finding that perfect formula for how space is allocated – from category management to shelf space efficiency – is your jam. Today’s advanced data aggregation tools and space analytics are helping you understand your customers’ shopping…

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Create killer retail promotions with our platform

Create killer retail promotions with our platform

October 30, 2019

Today’s consumers expect retailers to keep up with their constantly changing interests. As a visual merchandiser this means you’re faced with the big challenge of better understanding your customers, and then quickly creating highly targeted promotions that speak directly to them.One Door’s Our platform platform is the end-to-end visual merchandising software solution that helps…

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Create killer retail promotions with our platform

The farmer’s dog

June 09, 2019

Whether you’re a dog person or not, you can’t help but be enthralled by the story of The Farmer’s Dog. In the midst of direct-to-consumer food brands having an early-onset existential crisis, this brand has outperformed expectations every step of the way. The idea is a simple one, but I’ll let them describe it in their own words…

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Create killer retail promotions with our platform

Mother dirt

June 09, 2019

Like the adage goes, if you can make it in New York you can make it anywhere, and so too is that true in retail. Its breadth of personalities and customer types across its many neighborhoods make it the ultimate playground for trying new things in retail. It has, therefore, become the home of digitally native brands entering the physical space for the first time…

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Create killer retail promotions with our platform

City row

June 09, 2019

City Row is a craftily designed rowing machine that is even suitable for tight spaces like New York City apartments. Although they have already created a strong brand and a good following, they wanted to look to physical retail to expand their customer base. They ran towards the challenge that a lot of digitally native brands face, which is how to enter physical retail in their own unique way…

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Create killer retail promotions with our platform

Ready for a digital merchandising transformation?

May 16, 2019

You made it through the holiday, you reported Q1 results, and now it’s time to turn your attention to how you are going to keep transforming your business in 2019. If you need to get more out of your stores this year, one area you are probably evaluating is your merchandising technology stack. You need to become more agile…

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Create killer retail promotions with our platform

How should visual merchandisers measure success?

May 15, 2019

Sales don’t just happen by accident. They are orchestrated in the myriad details that define a customer’s experience, from window displays to promotional signage to localized product assortments. So, how do you know if you’ve done it right…

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