One Door Visual Merchandising Blog

Thriving in the Face of Change: 3 Big Takeaways for Retailers

Thriving in the Face of Change: 3 Big Takeaways for Retailers

March 10, 2022

If you’re a retailer, you know that the role of the physical store has changed more in the past two years than it did over the previous fifteen. While the major upheavals of the pandemic may be winding down, the pace of change in retail is likely to keep accelerating. At last month’s NRF conference, One Door sat down with three retail thought leaders to talk about what kind of changes retailers…

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3 Actions retailers must take to improve merchandising agility in 2022

3 Actions retailers must take to improve merchandising agility in 2022

December 21, 2021

Shoppers have returned to brick-and-mortar stores, but the competition with eCommerce is still fierce. More than ever, retailers need to make sure they’re delivering an exceptional shopping experience, both for customers browsing the aisles and for those picking up in store after ordering online (BOPIS). To do it, they need to….

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As stores evolve, visual merchandising needs a refresh.

As stores evolve, visual merchandising needs a refresh.

October 13, 2021

Retail is merchandising. No matter the medium, the blend of art and science that is uniquely crafted for every individual brand has always been at the heart of great retailing. How much art vs how much of science has always been driven by brand purpose, who you are and what you sell. These made up the core elements of your store and defined the principles by how your team sells. Up until…

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Why well-executed merchandising is priceless for luxury brands

Why well-executed merchandising is priceless for luxury brands

May 18, 2021

Imagine this: A consumer sees a high-end designer leather bag on the arm of her favorite Instagram celebrity and falls in love. She does some online research, then heads to the brand’s retail location, looking forward to a premium shopping experience. But when she gets there, the store feels cluttered and she wonders for …

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Why its time to retire the paper planogram

Why its time to retire the paper planogram

April 27, 2021

Planograms have been the standard approach to planning merchandising for decades. But as more and more retailers are discovering, planograms just aren’t up to the realities of merchandising today: more frequent store resets and promotions, store teams stretched thin, and HQ investments in big data tools to drive…

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Merchandising Strategies for the New Normal

Merchandising Strategies for the New Normal

October 14, 2020

The following is a recap of the One Door’s on-demand webinar: Merchandising Strategies for the “New Normal” available here.

This has been one of the most disruptive years for retail in living memory. COVID-19 has fundamentally changed consumer behaviors and has forced retailers to respond rapidly to today’s market while adapting new merchandising…

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4 Ways COVID-19 will change grocery merchandising

4 Ways COVID-19 will change grocery merchandising

September 11, 2020

Grocers have adapted with lightning speed to the new challenges of the pandemic. Supply chain upheaval, new fulfillment models, social distancing requirements and compliance issues are just a few of the obstacles that have emerged since March. Out of the public eye, visual merchandising and space planning processes were significantly…

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7 Things to consider when it’s time to reopen stores

7 Things to consider when it’s time to reopen stores

April 07, 2020

How do retailers bring their stores back online after being closed for weeks or months? How does HQ bring their field teams up to speed quickly with the latest promotions, floorsets and marketing campaigns? Most importantly, how does HQ ensure that store teams feel supported, safe and cared for? Working across different types of retail…

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Putting the “visual” back in visual merchandising – II: the power of visual merchandising

Putting the “visual” back in visual merchandising – II: the power of visual merchandising

March 31, 2020

For Part II of our discussion, “Putting the ‘Visual’ Back in Visual Merchandising” we are chatting with Kristin Lauer. Kristin is a seasoned expert in visual merchandising with over 25 years of experience. She began her career at Filene’s, Bloomingdale’s and Barneys – where she worked under design icon Simon Doonan – and later opened her own studio, Blue Potato …

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Putting the “Visual” Back in Visual Merchandising

Putting the “Visual” Back in Visual Merchandising

March 12, 2020

After participating in One Door’s Big Ideas Session at NRF this past January, I walked off stage thinking about all of the technology (heat maps, display engagement stats, traffic counters etc.) that retailers are using to plan in-store merchandising, but I recognized a gap in the process. Retailers aren’t using technology to help today’s retail associates execute planograms….

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Turn your retail store associates Into merchandising rockstars

Turn your retail store associates Into merchandising rockstars

February 21, 2020

In a perfect world, every shelf in your store would be merchandised flawlessly and your team of sales associates would spend their workday interacting with customers and selling products. But in today’s fast-paced retail climate, chances are that your team is losing several hours a day on unnecessary tasks like fixing mistakes on resets….

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Gartner’s 3 critical ways space planning software must change

Gartner’s 3 critical ways space planning software must change

December 11, 2019

When research firm Gartner published its market guide on space planning this year, it made one thing clear: retailers who put off digital transformation of their space planning processes risk losing sales. After all, stores face increasingly tough competition from online shopping which offers unlimited options, personalized customer journeys, and represented more than half of all retail growth in 2018. “Left unchecked…

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Space management automation to the rescue

Space management automation to the rescue

December 09, 2019

As a space planner, your goal is to get the right product in the right store at the right time. Maximizing every square foot of retail space with localized assortments is your mantra. Finding that perfect formula for how space is allocated – from category management to shelf space efficiency – is your jam. Today’s advanced data aggregation tools and space analytics are helping you understand your customers’ shopping…

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Create killer retail promotions with our platform

Create killer retail promotions with our platform

October 30, 2019

Today’s consumers expect retailers to keep up with their constantly changing interests. As a visual merchandiser this means you’re faced with the big challenge of better understanding your customers, and then quickly creating highly targeted promotions that speak directly to them.One Door’s Our platform platform is the end-to-end visual merchandising software solution that helps…

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