In-store compliance has a powerful impact on sales. It is one of the most effective ways to make for a meaningful customer experience and impactful revenue driver. However, it can be incredibly challenging for visual merchandisers to establish efficient processes to gain insight into what actually goes on their store floors every time their planograms are sent to the assigned retail stores.
One of the most crucial aspects of in-store compliance in visual merchandising is driving successful in-store marketing campaigns by understanding the available space and how customers will interact with them. Knowing the importance of driving sales, visual merchandisers want a thriving display to influence the way a customer engages with products, ultimately positively contributing to revenue. One of the biggest challenges is relaying the necessary changes to employees on the store floor. With visual merchandising software that can digitize store plans, clearly identify the changes, and map out new displays, in-store compliance can be an actual obtainable goal.
Communication is key when it comes to merchandising compliance, and it starts with tools that are connected to the source. Compliance can be like a game of telephone where there might be an original statement, but as it passes down the line, it ends up being something completely different. Third-party communication tools with no way to streamline the process make for potential miscommunication for in-store compliance.
Single-solution visual merchandising software eliminates any execution mishaps on the store floor. One Door’s solution unifies planning and communication in one single platform. Engaged employees understand exactly what needs to be changed and eradicates any misalignment with store compliance. Ultimately, this ensures customers see correctly merchandised displays every time, improving customer experience, and driving revenue.
A consistent and reliable feedback loop is the next essential step to ensuring the in-store execution adheres to the expectations of compliance set by visual merchandisers. While communication is critical to in-store compliance success, one-way communication allows room for mistakes. In-store compliance can be negatively affected if there’s no way to check that the plans were executed properly, and store employees have no way to communicate about missing or damaged signage, delays, or anything else that might have come up while executing on their merchandising work. With visual merchandising tools like One Door, we’ve incorporated technology that automatically flags if something is not right during execution and escalates to the right people so it can be remediated in real-time. This empowers store employees to feel self-efficient but also ensures in-store compliance doesn’t go astray in any execution confusion.
Visual merchandising technology, like ours at One Door, allows retailers to streamline their in-store compliance efforts. The single-solution platform offers advanced analytics capabilities which allows retailers to track the performance of their visual merchandising displays, and offer real-time data and communication, retailers can monitor compliance issues and make adjustments quickly.
Want to learn more about how to leverage software to drive revenue through in-store compliance?
With One Door, easily ensure compliant execution by up to 98.5% with x-ray vision into all activity. Schedule a demo today to drive revenue success through seamless in-store compliance.