For visual merchandisers, AI is a necessary tool to become more strategic. This means spending less time doing manual, operational work and more time being able to make calculated design decisions that will drive revenue by better connecting customers to the brand, helping store teams execute faster, and increasing overall sales.
This does not mean that visual merchandisers need to add work to their plates, but rather add a tool that’s going to help them clear their plates for more impactful work. One tool that can help is an AI solution specifically designed for visual merchandisers.
The ROI of AI boils down to working smarter, not harder. AI allows visual merchandisers to automate routine tasks, freeing up time for strategic planning and creative endeavors.
Back in 2021, Accenture researched the impact on businesses that adopted AI. Retail was identified as one of the top 4 sectors to benefit most from AI. It was reported that AI could deliver almost a 60% boost to profitability across the Wholesale & Retail industry by 2035. And, early adopters might yield even higher results.
With the end goal of increased revenue and tangible results, what’s the ROI for visual merchandisers with AI?
A Strategic Role
By leveraging AI capabilities, visual merchandisers can shift focus from repetitive tasks to strategic planning and creative endeavors, ultimately driving increased revenue and tangible results for their businesses.
Increased Efficiency: With AI, visual merchandisers can streamline processes, optimize workflows, and boost overall productivity by automating routine tasks and reducing manual effort. This gives back time for more impactful tasks, understanding data and customer behavior, and creating even more innovative displays to compete with e-commerce.
Agility: Visual merchandisers are stuck with changes at the last minute, and often have to update each plan to coincide manually. AI can apply changes to all affected plans immediately, so visual merchandisers can focus on more impactful changes that also require their attention like current online trends.
Data-Driven Insights: AI provides valuable performance data regarding displays, enabling visual merchandisers to make informed decisions and optimize displays based on real-time insights. This can be anything from display compliance, POP performance, and customer engagement. This leads to more effective strategies and correct displays the first time, minimizing the need for constant changes and operational redundancies.
Generative Design: AI can generate localized content including product placement and marketing materials based on data-driven insights, enabling visual merchandisers to automatically tailor displays and experiences to individual customer preferences and buying habits more effectively.
AI empowers visual merchandisers to work smarter, not harder and plays a vital role in shaping the future success of retail environments. One Door is already ahead of the game, building AI solutions like Image IQ to help visual merchandisers save time and resources on store compliance.
Ready to become a strategic partner in your organization? Get started with solutions built for visual merchandisers today!
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