How a World-Renowned Jewelry Retailer Replaced Manual Store Updates with Real-Time Execution
With hundreds of locations worldwide, one of the most iconic jewelry retailers faced a challenge shared by many specialty brands:
How do you keep every store aligned — from floor plans to fixtures to signage — without relying on siloed tools, time-consuming updates, and never-ending email chains?
Store layouts evolve regularly. Product assortments shift with every season. Visual consistency is non-negotiable in delivering a premium customer experience.
However, maintaining that consistency across hundreds of stores is anything but simple.
In fact, according to Gartner’s Store Planning & Merchandising Workflow Study, many visual merchandising teams spend up to 60% of their time managing manual updates and resolving miscommunications.
That time could be better spent on creative strategy.
To overcome these challenges without adding complexity, the retailer turned to One Door.
The platform transformed their store execution process from manual to automated, and their strategy from reactive to real-time.
Why Manual Workflows Fall Short: Fragmented and Time-Intensive
Before One Door, the retailer relied on disconnected systems and outdated processes to manage store planning and communications.
They weren’t alone.
According to Retail TouchPoints, 65% of retailers still rely on legacy tools or spreadsheets to manage store plans — a practice that often leads to inefficiencies and disconnects between HQ and the field.
This retailer was, unfortunately, no exception:
- Floor plan updates had to be made in three places: a design software, a CRM, and PowerPoint decks to share with the field.
- Reporting involved exporting CRM data, filtering stores manually, and cross-checking with floor plans that often didn’t match — leading to delays and inaccuracy.
- Mass updates were a time drain. A single change to a fixture or category could take days or even weeks to implement across 500+ stores.
- Marketing materials often stayed in stores long after expiration. This is no surprise: Less than 50% of retailers have a process to ensure proper marketing takedown, and only 29% know how much of their materials are actually used.
- Store communication relied solely on email with no direct feedback channel to HQ. In fact, 64% of retail ops leaders cite volume of HQ messages as their biggest challenge.
- Broad messaging often hit irrelevant stores, creating noise and confusion at the field level.
- Surveys were managed via third-party tools, which fragmented participation and made insights harder to collect and analyze.
The results?
Execution lagged, store performance varied, and HQ lacked the visibility to respond in real-time.
The Transformation: One Unified Platform for Smarter Execution
With One Door, the retailer consolidated its store execution strategy into a single, intelligent platform — built to scale merchandising, streamline communication, and drive in-store precision.
By eliminating redundant systems, the retailer reduced its toolset by 66%, cutting major technological costs and simplifying workflows across teams.
Unified Store Planning & Real-Time Data Sync
- Floor plans are updated once in the platform and automatically synced to backend systems.
- HQ and store teams see changes instantly without manual versioning or file chasing.
- Store-level data is always current and aligned to the visual layout, eliminating inconsistencies and redundant exports.
Fast, Scalable Updates
- Updates, including global name changes and fixture rollouts, now happen in under five minutes.
- Fixtures can be added or removed across hundreds of stores in just a few clicks.
Smarter Content & Asset Management
- Marketing content includes expiration dates, ensuring outdated visuals are automatically removed from store view.
- Teams access the most current, approved assets — improving store compliance and customer experience.
Targeted, Two-Way Communication
- Messages are targeted by store type, fixture configuration, or campaign, so only the right stores receive updates.
- Store teams can now message HQ directly within the platform, reducing delays and eliminating email bottlenecks.
Actionable Insights & Reporting
- Store Insights reveal which content is viewed, clicked, and used — helping HQ refine campaigns based on real engagement.
- Surveys are embedded in the platform, simplifying both participation and reporting.
- Fixture-level guideline updates are surfaced via real-time alerts, not buried in static PDFs.
Increased Visibility = Fewer Blind Spots
- Store teams have clear visibility into legacy fixtures still on-site, even if they’re no longer part of global direction — eliminating guesswork and DIY solutions.
Business Impact: Speed, Accuracy, and Confidence at Scale
Since implementing One Door, the jewelry retailer has:
- Reduced update time from days to minutes across floor plans, communications, and resets — with some changes now completed 99% faster
- Eliminated manual reporting and update workflows
- Improved communication precision with targeted messaging that reaches only relevant stores
- Enhanced visibility across store teams and leadership, creating faster feedback loops and stronger execution accountability
- Reduced fixture rollout time from weeks to hours — improving speed-to-market for new campaigns
This transformation didn’t just streamline operations.
It gave the retailer the agility to execute with clarity, speed, and confidence across hundreds of locations.
Ready to Simplify and Scale Your Store Execution?
Modern retail execution demands more than just instructions. It requires an intelligent visual merchandising platform that keeps every location aligned, agile, and ready to deliver.
Book a demo to see how One Door can help you eliminate friction, improve execution, and move faster at scale.