2026 ROI of VR in Retail Guide

This guide shows how leading retailers and brands are using VR to reduce risk, cut costs, and improve in-store performance across planning, research, and execution.

Rather than focusing on hype or theoretical use cases, this guide breaks down where VR delivers measurable ROI today and how teams can justify the investment with confidence. Inside the guide, you’ll learn how VR is being used to:

• Design and validate real store models. Test layouts, fixtures, products, and signage in true-to-scale virtual environments before physical rollout.
• Optimize assortments with 3D planograms. Align teams faster, reduce rework, and make smarter space decisions using realistic 3D views.
• Run virtual shopper research studies with behavioral insights. Capture eye tracking, dwell time, navigation, and purchase behavior to validate decisions earlier and lower risk.
• Replace static brand decks with immersive presentations. Improve alignment, training, and retailer engagement through interactive 3D and VR experiences.
• Prove ROI based on real-world results. See how real brands reduced design errors, eliminated unnecessary spend, increased sell-through, and saved millions by testing virtually first.

Learn how immersive VR workflows can accelerate decisions, strengthen execution, and deliver real financial impact without adding complexity. Download the free guide today.