2026 VR in Visual Merchandising Guide
Step Into the Next Era of Retail Innovation: How VR Is Transforming Visual Merchandising in 2026
Discover how leading retailers and brands are reimagining merchandising, testing, and collaboration with immersive virtual reality (VR).
Our guide, How VR Technology Is Shaping Retail in 2026, breaks down the strategies reshaping how teams design, validate, and deliver modern store experiences. It includes:
- 3D Product & Fixture Libraries: Access digital assortments instantly to speed up prototyping and eliminate dependency on physical product samples.
- Digital Stores Replicas: Bring visual merchandising to life with true-to-scale virtual aisles that reveal how display concepts and layouts work in real context.
- VR Shopper Research: Capture accurate behavioral data from real consumers to make smarter merchandising decisions.
- Interactive Live Aisle Sharing: Use clickable, navigable store walkthroughs that align teams around 3D product presentations.
- Case Study: Real Store vs. VR Testing: See how life-size VR closely mirrors real-world shopping behavior across key metrics.
Learn how VR accelerates planning, reduces costs, improves cross-team alignment, and delivers the insights needed to build better store experiences — before anything ever reaches the physical shelf.
Download your free copy today to bring more speed, clarity, and innovation to your visual merchandising process.
The One Door Platform
Our visual merchandising platform built for today’s retail. Today, visual merchandisers for thousands of stores rely on the digital capabilities of Our platform to create localized promotions, eliminate POP waste, and ensure that stores get set properly.
How can it help you?
- Easily target and localize
- Automatically generate exact counts
- Help stores execute
- See results in realtime
- Get instant insights from your data