3D Store Design
Customer Spotlight: Leading CPG Food Brand
Design in 3D, Test with VR Research Using One Door
How a Leading CPG Brand Reinvented Its Grocery Aisle Experience
Category optimization in grocery stores is complex, and if you don’t get the assortment right, you risk limited shopper engagement, poor aisle navigation, and low purchase inspiration.
See how a leading CPG food brand designed and tested aisle concepts to validate which elements had a positive impact on shopper behavior, category lift, and execution costs.