Better Store Execution Starts with Better Communication
When HQ and store teams are aligned, compliance improves, in-store execution speeds up, and campaigns deliver stronger results.
For large retailers, internal store surveys and real-time merchandising feedback are essential to improving store communication and visual merchandising outcomes.
One Door’s Questionnaires and Surveys make that possible by giving HQ the tools to collect real-time feedback, confirm merchandising readiness, and engage directly with associates across every location.
Unlike consumer surveys, these are built to keep store associates engaged and invested in team success. Interactive questionnaires surface everything from execution issues to optimization ideas — all integrated directly into the One Door platform.
Why Use Questionnaires and Surveys for Store Communication and Visual Merchandising?
Retailers and brands use One Door’s store communication tools to:
- Verify that fixtures, signage, and displays are in place
- Collect real-time feedback during resets
- Confirm stores have reviewed new merchandising directives
- Capture on-the-ground insights for campaign improvement
When HQ listens and stores have an easy way to respond, a two-way feedback loop is built, and that improves compliance, engagement, and trust across the fleet.
30 Smart Questions to Ask Store Teams
The right questions help HQ gain visibility into how well visual merchandising plans are executed and how store teams experience them. Below are some examples you can ask store associates using internal retail surveys and questionnaires:
Fixture and Display Readiness
- Do you currently have all the required fixtures, hardware, and signage for this campaign?
- Are any fixtures or display materials damaged or missing?
- Were there any challenges in finding the correct display space or floor location?
- Did the planogram or digital store guide match your store’s actual layout?
- Were you able to set up the display using the provided tools and space?
Why It Matters: These questions confirm fixture readiness before rollout and help HQ spot potential roadblocks that could delay campaign execution.
Execution and Setup Process
- How easy was it to follow the written setup instructions?
- Were the additional visuals and diagrams clear and easy to interpret?
- How long did it take to complete this setup or reset?
- Did you have enough staff or time to execute this change effectively?
- What steps in the setup took the most time or caused confusion?
Why It Matters: The responses reveal where stores may need clearer direction, more resources, or simpler layouts — all of which improve consistency and speed.
Campaign Understanding and Clarity
- Was the objective of this display or campaign clear to you and your team?
- Did you receive enough context about the campaign before setup began?
- How helpful was the merchandising brief or content posted in the platform?
- Were deadlines for setup realistic, given your store’s workload?
- Did any instructions contradict existing store layouts or policies?
Why It Matters: Understanding drives execution. If associates don’t grasp the “why” behind a display, compliance and engagement drop.
Visual Quality and Customer Impact
- How well does this display attract customer attention?
- Does the placement of this display support the intended product focus or promotion?
- Are there any visual adjustments you made to improve presentation or flow?
- How did customers respond to the updated display or signage?
- Would you recommend any improvements to make future displays more effective?
Why It Matters: These questions turn associates into your eyes and ears on the floor, helping HQ connect visual execution with shopper experience.
General Communication and Feedback
- Did you have access to the right contacts or resources for questions during setup?
- Were your questions or issues resolved quickly by HQ or field support?
- What additional information or resources would help you execute faster next time?
- How frequently would you like to receive surveys or check-ins from HQ?
- Do you feel your feedback is heard and acted upon by HQ?
Why It Matters: These questions foster two-way trust and help HQ refine communication practices that empower store teams.
Continuous Improvement
- What would you change about this campaign’s execution process?
- Which visual merchandising campaigns have worked best in your store and why?
- What common challenges do you see across multiple resets?
- Are there recurring issues with certain fixtures, signage vendors, or kits?
- Do you have ideas to improve visual merchandising efficiency or impact?
Why It Matters: This feedback transforms field input into actionable data, closing the loop between planning, execution, and optimization.
Customer Spotlight: Using Surveys to Improve In-Store Visibility
A multinational appliance brand operating inside thousands of home improvement stores used Questionnaires not just to confirm task completion, but to uncover in-store discrepancies it couldn’t see before.
By asking store associates to share photos and details about floor displays, the company identified inconsistencies in model placement and fixture representation. Those insights became leverage to ensure stronger brand visibility across locations.
From Feedback to Action: Strengthening Store Communication with One Door
Every response captured through One Door’s Questionnaires gives HQ instant visibility into what’s working — and what’s not. You can:
- Monitor campaign progress and compliance in real time
- Keep a record of all feedback for future analysis
- Identify recurring issues across locations
- Improve both execution and communication over time
These in-platform surveys turn one-way directives into two-way conversations that build trust, speed up execution, and drive consistent results. When associates see their feedback drive real change, engagement and performance rise together, and everyone wins.
Improve HQ-to-Store Communication
Download our HQ and Store Communication Best Practices Guide to learn how the right visual merchandising software improves collaboration, boosts campaign accuracy, and drives better results across every store.