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Virtual Shopper Research

Shopper Insights for Confident Decisions

Guesswork gets expensive. With virtual shopper research, you can test ideas, validate concepts, and move to market with data you can trust from customers you want.

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All Your Shopper Studies, All in One Platform

Why go to the store when the store can come to you? Leverage 3D and VR to gather customer insights, test layouts, and optimize merchandising with speed and accuracy.

Collect precise, actionable shopper insights on preferences and behavior.

Simulate product swaps and substitutions to optimize assortment and drive sales.

Experiment with promotions and seasonal strategies before execution.

Benchmark layouts with competitor comparisons.

Pilot pricing strategies and measure shopper responses in real-time.

Test seasonal campaigns with shoppers ahead of peak sales periods to maximize impact.

Immerse shoppers in a true-to-scale virtual store and watch how they browse, navigate, and buy products. Costly trials and customer insights that once took months are now delivered faster — with accuracy that mirrors the real world.

Get engaging, reliable data from a simple survey link. With online shoppable aisles, customers can explore interactive shelves, click products, and build carts in an authentic shopping flow right from their desktops.

Eye-tracking heatmaps and webcam tracking reveal exactly where attention goes — from first glance to final purchase. Fixations, revisits, and clicks are captured in intuitive dashboards, giving you the clarity to act with confidence.