With the introduction of 5G technology and IoT, telecom stores must evolve from where customers buy phones to “theaters of the future,” where customers can experience new connected products and services. Creating these new in-store experiences requires agility, attention to detail, and a new digital approach to visual merchandising. Today, leading telecommunications companies, such as O2, Vodafone, and T-Mobile, rely on One Door to rapidly create new visual merchandising plans, provide stores with interactive planograms, and update merchandising compliance in real-time.
"This simple tool has revolutionized our merchandising at T-Mobile."
Sarah Osmer
Vice President, Retail Go To Market & Merchandising
T-Mobile
Retail as a Critical Element of Telecom Success
Great retail experiences require countless moving parts to produce fresh products, marketing materials, and everything else a retail store needs
Australia’s largest telecommunications provider, Telstra, chose One Door as its cloud-based visual merchandising software. The platform will deliver localized customer experiences and improve store operations efficiency.