Transforming Optical Retail
“Our platform will help us automate our current, manual, planning process and give stores the clear, tailored, guidance they need to deliver a unique, superior customer experience.”
Paula Puleo Blomquist, Chief Customer Officer at Eyemart Express.
Stop Wasting Time & Effort in your Visual Merchandising Process
We know optical retail is a fast-paced, trend driven industry where in-store customer experience is more important than ever. Visual Merchandising planning, communication and execution is a key driver in ensuring an ideal customer experience, yet many optical retailers struggle with archaic and siloed systems when the work needs to get done.
We consistently see the following challenges at optical retailers around the globe:
- Merchandising data is disconnected throughout the organization
- Significant manual effort is required to manage and update floorplans and planograms
- Signage planning and distribution is ripe for error and waste
- Store teams struggle with paper instructions that are difficult to understand
- Head office and field leaders lack visibility into the completion and accuracy of merchandising tasks
- Problems are managed through emails and phone calls making them difficult to track and resolve
To solve these challenges, leading optical retailers rely on One Door and the Our platform platform to streamline the planning, communication, execution and analysis of merchandising campaigns.
How One Door Helps Optical Retailers
Easily Created Targeted and Localized Merchandising Plans
Your stores are unique in size, floorplan, fixture layouts, and the customers they serve. Our end-to-end platform captures and digitizes all your store data, so you can create targeted and localized plans suited to the needs of your customers.
Communicate Effectively with Store Teams
Today’s store associates are asked to wear many hats. Our end-to-end platform includes a Virtual Merchandising Assistant that visually guides them step-by-step through execution in store so they can complete work faster and more accurately, and deliver on the desired retail experience.
See Into The Stores in a Whole New Way
You want to know the status of every wall or table display in every store. Our end-to-end platform enables you to understand work completion and compliance, and capture feedback from the stores (photos, survey responses) in real-time.