Customer Spotlight: Telecom Retailer Achieves Next-Level Merchandising Compliance with Image IQ

By Kelly Jacobson | July 30, 2025

How a National Telecommunications Provider Achieves In-Store Clarity at Scale with Real-Time AI Compliance

Operating hundreds of stores nationwide, a major telecommunications provider must ensure every location delivers a consistent, brand-right customer experience.

Yet, in an environment where displays shift frequently, product focus evolves weekly, and every square foot matters, even the most operationally mature retailers face a critical challenge:

How do you ensure perfect merchandising execution in every store, every time — without adding friction to the store team’s day?

For this telecom retailer, the answer is One Door’s Image IQ — a breakthrough AI-powered feature designed to automate visual merchandising compliance through image recognition and computer vision.

The Compliance Gap: Why Traditional Methods Fall Short in Modern Retail

The in-store experience is a powerful customer touchpoint. It’s where the value of products, services, and the brand itself comes to life. 

Delivering that experience consistently at over 650 locations requires more than well-crafted planograms and interactive display instructions — supported by One Door’s Digital Store Model and Store Assistant

Historically, merchandising compliance checks are manual and slow:

  • Field teams submit photos without structured feedback.
  • Headquarters lacks real-time visibility into store execution.
  • Manual audits are costly, reactive, and disconnected from daily workflows.

This traditional method causes delays in resets, compromised brand consistency, and leaves HQ without the necessary visibility to make timely, informed decisions.

And this retailer isn’t alone. 

In a large-scale store audit conducted by Quri (now part of Trax), 42% of promotional displays across 5,600+ U.S. stores were found to be noncompliant — despite CPGs assuming compliance rates of 70% or more. (This retailer was not explicitly mentioned in the report.) 

This disconnect between expectations and reality translates to missed sales lift and lost ROI.

Lacking a reliable way to verify compliance, store teams are often left guessing, leading to inconsistent execution and missed opportunities to optimize display performance.

One Door’s Image IQ: AI-Powered Compliance, Built for Retail at Scale

In 2023, the prominent telecommunications retailer implemented One Door’s Image IQ to eliminate these bottlenecks and give their merchandising teams what they truly need: Instant, actionable compliance insights — powered by computer vision and AI.

Image IQ streamlines retail compliance through four integrated capabilities designed for scale:

  • Store-Level Photo Capture: Associates capture photos using mobile devices as they complete resets.
  • Automated Image Analysis: AI scans each photo to detect missing or misplaced SKUs, signage, or POP — even on complex, multi-sided displays.
  • Real-Time Feedback & Resolution: If something’s off, Image IQ alerts the store team in seconds with clear instructions on how to fix it.
  • Visualized Compliance Data: HQ receives up-to-date compliance scores and a searchable photo gallery across all locations.

“The real-time feedback and automation it provides have streamlined our compliance processes, saving us valuable time and resources,” said the Director of Retail Merchandising Operations of the leading telecom retailer.

Business Impact: Stronger Compliance, Greater Consistency, and Faster Insights

With Image IQ embedded into the daily operations of hundreds of stores, the retailer has:

  • Eliminated manual audits by automating fixture compliance checks with 95%+ recognition accuracy
  • Accelerated compliance resolution, with merchandising issues addressed immediately at the store level
  • Strengthened brand consistency by ensuring correct displays across regions, store formats, and more
  • Empowered store teams with a low-training, easy-to-use visual merchandising platform
  • Delivered store-level compliance data that directly connects to broader retail KPIs
  • Reinforced accountability across stores, individual teams, and regions with AI-validated compliance scores

“We can see compliance insights the moment a display is implemented without adding another manual process into our workflow. It gives our teams confidence we’re getting displays right the first time.”

And that confidence matters. 

According to Quri’s research, 20–30% of in-store promotions dilute margins because they fail to generate enough lift to offset costs. 

In contrast, properly executed displays (particularly endcaps) have been proven to drive the highest sales lift when compliant with the plan. 

That makes accurate, real-time compliance not just a tactical win — but a strategic one.

Retail Compliance at Enterprise Scale

Whether you manage 100 stores or 1,000, Image IQ helps large retailers move beyond photos and guesswork — and toward automated, intelligent compliance that scales.

Built to support even the most complex display types and localized planograms, Image IQ delivers exactly what modern retailers need:

  • Real-time compliance data
  • Fewer errors and delays
  • Scalable visual merchandising that meets brand standards, every time

“One Door’s commitment to innovation is evident, and Image IQ has become an invaluable tool for our success.”

This retailer’s success illustrates how AI-powered compliance tools can deliver enterprise-grade results without increasing overhead or technological complexity.

Ready to Get Visual Merchandising Right the First Time?

With Image IQ, store compliance becomes faster, more accurate, and scalable. It empowers teams to execute with less friction and greater confidence.

Book a demo to see how One Door helps you reduce costs, eliminate uncertainty, and deliver brand-right displays — all powered by AI.