In the dynamic world of retail, staying ahead of the competition requires more than just intuition and experience.
As a visual merchandiser, you play a crucial role in creating captivating in-store experiences to drive sales. Retail analytics revolutionize how visual merchandisers steer their decisions regarding planning for the next great in-store experience.
Leveraging retail analytics to drive sales, employee engagement, and the customer experience is no easy task to add to the visual merchandiser’s running and always-growing to-do list.
Gaining insight into the minds of your customers allows you to optimize your operations and create truly impactful in-store experiences.
Understand Customer Behavior
Understanding customer behavior is one of the most powerful ways to improve visual merchandising. You can track what customers are buying, how they are navigating through your store, and even what content drives immediate sales.
This level of insight enables you to make informed decisions on optimizing product placement, store layout, and even creating compelling visual displays.
Competitive retail and consumer goods stores leverage apps that incentivize customers to shop in stores. The apps also provide insight into a customer’s “magic moment” for engaging with a product.
Apps come in many different forms, but all drive a better customer experience, and keep return rates and revenue high:
- Ibotta offers analytics on in-store promotions.
- Fetch provides insight into what customers are buying.
- Shopkick gives insight into how customers are navigating your store. The app also influences them to engage with certain products along the way.
Drive Targeted Marketing Campaigns
Gaining insight using the tools is one piece.
Leveraging the analytics for a revenue advantage is the next step. However, it can be a difficult task without the right tools.
With an understanding of which products resonate most with your target audience, you can be agile enough to create personalized and targeted campaigns that capture their attention and drive foot traffic.
Being reliable with brand compliance builds customer trust. With trusting customers, you can more effectively influence them to interact with new store displays. This can result in increased product awareness and sales.
Using analytics from different mediums will positively influence marketing campaigns moving forward by understanding how to implement them effectively.
With the abundance of retail analytics, you can supercharge your marketing campaigns and implement them quickly with visual merchandising tools, like One Door.
One Door allows visual merchandisers to yield powerful results, like impacting the bottom line, enabling you to optimize and implement effective plans.
With our end-to-end visual merchandising platform, we take a cloud-based approach that automates your planning processes and communicates the workflow to each store. This eliminates manual work and empowers planning agility and efficiency.
Are you looking to streamline your analytics and implement the data in one place? Check out One Door’s platform today to make impactful planning decisions with real-time analytics.