Stratco Selects One Door to Power Visual Merchandising Transformation
BOSTON – June 17, 2025 – One Door, the leading provider of cloud-based visual merchandising software, today announced a multi-year agreement with Stratco, one of the largest producers and retailers of building and home improvement products in Australia and New Zealand.
Under the agreement, family-owned Stratco will implement the One Door platform to modernize its visual merchandising operations, streamline communication with stores, and improve compliance across its 40 international retail locations.
“Effective visual merchandising is central to delivering an excellent customer experience,” said Audrey Platt, National Retail and Marketing Manager at Stratco. “We needed a digital partner to bring structure, consistency, and innovation to how we merchandise in-store and help us change our category management culture.”
After using a basic planogramming solution that didn’t move the needle, Stratco engaged with One Door.
Unlike traditional tools that rely on static, disjointed files, the One Door platform delivers integrated, store-specific instructions that combine layouts, signage, and execution details. This will enable Stratco to clearly communicate merchandising plans, ensure stores have exactly what they need, and verify execution efficiently.
With built-in compliance checks, seamless communication between central teams and stores, and guided workflows for merchandising execution, One Door will give Stratco the confidence that every location is set according to plan — eliminating the delays and confusion caused by stagnant legacy methods.
“Stratco’s industry demands agility, precision, and strong execution,” said Joe Melchionda, VP of Customer Experience at One Door. “Our platform provides real-time visibility, from planning to merchandising execution, and significantly reduces the manual workload for their teams.”
“Stratco has a clear vision for how technology can support their commitment to delivering an exceptional in-store experience,” said Tom Erskine, CEO of One Door. “We’re excited to support that vision with a platform that brings greater clarity, agility, and consistency to their merchandising operations.”
About One Door, Inc.
One Door helps large retailers bring merchandising plans to life, faster and with precision. Our cloud-based platform connects planning, store execution, compliance, and more to deliver better in-store experiences with less effort and more impact.
About Stratco
Stratco is an Australian-owned innovator, manufacturer, and marketer of quality building and renovation solutions. With sophisticated manufacturing facilities, retail stores, and professional trade representation throughout Australia and New Zealand, Stratco has supplied a comprehensive range of products to the building and construction industries, and home improvement and DIY markets for over 75 years.
Contact Information
Cathy Weldon
Senior Director of Marketing, One Door
cweldon@onedoor.com