One Door Visual Merchandising Blog
A single pane of glass for in-store teams
September 27, 2022
In our press release last week announcing our relationship with Movista we talked about a “single pane of glass” for store teams. Here’s a little more about what we mean.Today, roughly 50% of all planned labor in a store is related to merchandising and promotions. This is ‘knowledge work’, and doing it right means that team members generally have to pull…
Romancing the in-store experience
July 10, 2022
With the pandemic finally waning, consumers are flocking back to brick-and-mortar stores, at higher rates than analysts predicted. While eCommerce sales remain strong, it’s clear that customers crave the advantages of the in-store experience: the chance to see, feel and try on products, personal assistance from knowledgeable salespeople, and an aesthetically pleasing store…
Omnichannel shoppers and store fulfillment put new pressure on aging space planning systems
June 01, 2022
NOW is the retail renaissance in Space Planning. And just like the renaissance of the 14th century revolutionized science and art… There will be a tremendous difference between the before and after for the science and the art of space planning. Flora Delaney, President of Delaney Consulting says her phone has been ringing off the hook since…
Thriving in the Face of Change: 3 Big Takeaways for Retailers
March 10, 2022
If you’re a retailer, you know that the role of the physical store has changed more in the past two years than it did over the previous fifteen. While the major upheavals of the pandemic may be winding down, the pace of change in retail is likely to keep accelerating. At last month’s NRF conference, One Door sat down with three retail thought leaders to talk about what kind of changes retailers…
The double role of the shelf: what it means for your stores and space management systems
February 16, 2022
The shelf isn’t what it used to be. You can probably guess why: the pandemic, professional shoppers, supply chain, changing shopping habits, new shopper expectations, the great resignation—all the buzzwords. The question is, what is the new role of the shelf, and how does it affect…
3 Actions retailers must take to improve merchandising agility in 2022
December 21, 2021
Shoppers have returned to brick-and-mortar stores, but the competition with eCommerce is still fierce. More than ever, retailers need to make sure they’re delivering an exceptional shopping experience, both for customers browsing the aisles and for those picking up in store after ordering online (BOPIS). To do it, they need to….
As stores evolve, visual merchandising needs a refresh.
October 13, 2021
Retail is merchandising. No matter the medium, the blend of art and science that is uniquely crafted for every individual brand has always been at the heart of great retailing. How much art vs how much of science has always been driven by brand purpose, who you are and what you sell. These made up the core elements of your store and defined the principles by how your team sells. Up until…
Are you giving your merchandising software the “care and feeding” it needs to pay off?
September 02, 2021
Data from recent research shows that most retailers have merchandising software. And yet the upheavals caused by the pandemic, from supply chain disruptions to labor cost issues to skyrocketing online buying and new shopping patterns like BOPIS and curbside…
The dog ate my planogram: why old school merchandising doesn’t work for specialty goods
July 07, 2021
When it comes to specialty goods, whether it’s pet supplies, baby products, sporting goods, housewares or beyond, understanding your customers is critical. They’re looking to you for products that fulfill specialized needs that reflect their passions …
Why well-executed merchandising is priceless for luxury brands
May 18, 2021
Imagine this: A consumer sees a high-end designer leather bag on the arm of her favorite Instagram celebrity and falls in love. She does some online research, then heads to the brand’s retail location, looking forward to a premium shopping experience. But when she gets there, the store feels cluttered and she wonders for …
Why its time to retire the paper planogram
April 27, 2021
Planograms have been the standard approach to planning merchandising for decades. But as more and more retailers are discovering, planograms just aren’t up to the realities of merchandising today: more frequent store resets and promotions, store teams stretched thin, and HQ investments in big data tools to drive…
With cloud and mobile, retailers can finally see what’s happening on every shelf
January 05, 2021
If you want to understand just how outdated many of today’s merchandising execution tools and processes are, consider this: the planogram was invented by Kmart in 1970 and remains the industry standard for communicating product plans to stores.Now consider how much merchandising has changed in the last 50…
Putting the “visual” back in visual merchandising – VI: curation and the bridge between digital and brick-and-mortar
November 3, 2020
For Part VI of our discussion, “Putting the ‘Visual’ Back in Visual Merchandising,” we continue chatting with Michael Abata. Michael is a thought leader and cultural and consumer futurist…
Putting the “visual” back in visual merchandising – V: a consumer futurist’s take on virtual reality and the speed of change in retail today
October 15 2020
In our press release last week announcing our relationship with Movista we talked about a “single pane of glass” for store teams. Here’s a little more about what we mean.Today, roughly…
Merchandising Strategies for the New Normal
October 14, 2020
The following is a recap of the One Door’s on-demand webinar: Merchandising Strategies for the “New Normal” available here.
This has been one of the most disruptive years for retail in living memory. COVID-19 has fundamentally changed consumer behaviors and has forced retailers to respond rapidly to today’s market while adapting new merchandising…
4 Ways COVID-19 will change grocery merchandising
September 11, 2020
Grocers have adapted with lightning speed to the new challenges of the pandemic. Supply chain upheaval, new fulfillment models, social distancing requirements and compliance issues are just a few of the obstacles that have emerged since March. Out of the public eye, visual merchandising and space planning processes were significantly…
Putting the “Visual” Back in Visual Merchandising – IV: taking Walgreens into the future with technology
June 24, 2020
For Part IV of our discussion, “Putting the ‘Visual’ Back in Visual Merchandising,” we are chatting with Tracy Allen. Tracy is the Sr. Director of Space Management for Walgreens…
Putting the “Visual” Back in Visual Merchandising – III: applying tech solutions to specialty retails
April 29, 2020
For Part III of our discussion, “Putting the ‘Visual’ Back in Visual Merchandising,” we are chatting with Anthony Perrotta. Anthony has worked with specialty brands, including J. Jill and Alex & Ani and is currently with…
7 Things to consider when it’s time to reopen stores
April 07, 2020
How do retailers bring their stores back online after being closed for weeks or months? How does HQ bring their field teams up to speed quickly with the latest promotions, floorsets and marketing campaigns? Most importantly, how does HQ ensure that store teams feel supported, safe and cared for? Working across different types of retail…
Putting the “visual” back in visual merchandising – II: the power of visual merchandising
March 31, 2020
For Part II of our discussion, “Putting the ‘Visual’ Back in Visual Merchandising” we are chatting with Kristin Lauer. Kristin is a seasoned expert in visual merchandising with over 25 years of experience. She began her career at Filene’s, Bloomingdale’s and Barneys – where she worked under design icon Simon Doonan – and later opened her own studio, Blue Potato …
Putting the “Visual” Back in Visual Merchandising
March 12, 2020
After participating in One Door’s Big Ideas Session at NRF this past January, I walked off stage thinking about all of the technology (heat maps, display engagement stats, traffic counters etc.) that retailers are using to plan in-store merchandising, but I recognized a gap in the process. Retailers aren’t using technology to help today’s retail associates execute planograms….
Space planning and visual merchandising – how AI, cloud, and mobile are changing the game
March 09, 2020
When we talk to retailers around the world, one thing is clear: everybody thinks they’re behind when it comes to planogram automation and merchandising execution. At NRF 2020, we set out to discover how space planning and merchandising are evolving with new….
Turn your retail store associates Into merchandising rockstars
February 21, 2020
In a perfect world, every shelf in your store would be merchandised flawlessly and your team of sales associates would spend their workday interacting with customers and selling products. But in today’s fast-paced retail climate, chances are that your team is losing several hours a day on unnecessary tasks like fixing mistakes on resets….
Simplify visual merchandising for better in-store execution and compliance
January 18, 2020
When store teams lack clear, interactive, step-by-step instructions on how to set fixtures and displays, compliance suffers. And when compliance suffers, sales are lost, and labor hours are wasted. In fact, retailers report an average of 40+ hours per week of lost time spent merchandising that could be better invested in serving customers….
Gartner’s 3 critical ways space planning software must change
December 11, 2019
When research firm Gartner published its market guide on space planning this year, it made one thing clear: retailers who put off digital transformation of their space planning processes risk losing sales. After all, stores face increasingly tough competition from online shopping which offers unlimited options, personalized customer journeys, and represented more than half of all retail growth in 2018. “Left unchecked…