One Door Visual Merchandising Blog
Space management automation to the rescue
December 09, 2019
As a space planner, your goal is to get the right product in the right store at the right time. Maximizing every square foot of retail space with localized assortments is your mantra. Finding that perfect formula for how space is allocated – from category management to shelf space efficiency – is your jam. Today’s advanced data aggregation tools and space analytics are helping you understand your customers’ shopping…
Create killer retail promotions with our platform
October 30, 2019
Today’s consumers expect retailers to keep up with their constantly changing interests. As a visual merchandiser this means you’re faced with the big challenge of better understanding your customers, and then quickly creating highly targeted promotions that speak directly to them.One Door’s Our platform platform is the end-to-end visual merchandising software solution that helps…
4 user experience superpowers that are transforming visual merchandising software
August 09, 2019
As a consumer, when I ask for “seafood restaurants near me,” there are four key capabilities that make the response so useful, and I call these “User Experience Superpowers.” These applications know me and the context of my situation (where I am, etc.). They consolidate and organize…
The farmer’s dog
June 09, 2019
Whether you’re a dog person or not, you can’t help but be enthralled by the story of The Farmer’s Dog. In the midst of direct-to-consumer food brands having an early-onset existential crisis, this brand has outperformed expectations every step of the way. The idea is a simple one, but I’ll let them describe it in their own words…
Mother dirt
June 09, 2019
Like the adage goes, if you can make it in New York you can make it anywhere, and so too is that true in retail. Its breadth of personalities and customer types across its many neighborhoods make it the ultimate playground for trying new things in retail. It has, therefore, become the home of digitally native brands entering the physical space for the first time…
City row
June 09, 2019
City Row is a craftily designed rowing machine that is even suitable for tight spaces like New York City apartments. Although they have already created a strong brand and a good following, they wanted to look to physical retail to expand their customer base. They ran towards the challenge that a lot of digitally native brands face, which is how to enter physical retail in their own unique way…
Ready for a digital merchandising transformation?
May 16, 2019
You made it through the holiday, you reported Q1 results, and now it’s time to turn your attention to how you are going to keep transforming your business in 2019. If you need to get more out of your stores this year, one area you are probably evaluating is your merchandising technology stack. You need to become more agile…
How should visual merchandisers measure success?
May 15, 2019
Sales don’t just happen by accident. They are orchestrated in the myriad details that define a customer’s experience, from window displays to promotional signage to localized product assortments. So, how do you know if you’ve done it right…
A deeper look at how Best Buy is listening to store teams and innovating
March 08, 2019
By now you’ve likely seen the reports that Best Buy had a great 2018. In addition to strong financial results, on their earnings conference call they highlighted better than average industry associate engagement…
NRF, Best Buy, and the new digital merchandising playbook
January 13, 2019
Having been to more Trade Shows than I care to admit I’ve learned you can tell a lot about an industry by show attendance, and shows are busiest when the game is changing fastest. Enterprise computing is a massive industry but COMDEX is gone. The US mobile market is massive but CTIA is gone. The players stop going, once…
One Door’s annual merchandising report now available
November 25, 2018
Five key findings from One Door’s survey of 250 retailers. According to the 2018 survey, Retail Winners excel in five key areas of merchandising execution. But how well is it used in the retail industry today? Download the 2018 Survey Report to find out…
RIS: Try or Die: 3 Ways Retailers Need to Experiment to Compete
July 21, 2018
Today’s retailers need to experiment with their physical space and how they sell if they want to capture sales and build strong customer relationships for the future…
Amazon makes a bet on brick-and-mortar
By Tom Erskine, CMO and SVP, Product, One Door June has been a busy month for Jeff Bezos. In its ongoing quest to offer one-stop shopping, Amazon announced its acquisition of Whole Foods for $13.7 billion. Brick-and-mortar is not entirely new to Amazon - the retail...